January 1, 2026
Furniture brands Prominent and Velderhof are joining forces with marketing agency Draft Digital to strengthen their digital marketing further. In a joint partnership, Draft Digital will support the in-house marketing teams of both brands strategically in optimising their omnichannel marketing strategy and accelerating digital growth.
Within the partnership, Draft Digital will provide support across several marketing channels, including search, social advertising, programmatic advertising, SEO and GEO. A full-funnel approach is applied, from reach to loyalty, so marketing activities connect better and contribute as much as possible to growth.
To make marketing results clearer and easier to optimise, performance is measured through Billy Grace. That allows Prominent and Velderhof to understand their marketing investment better and steer on actual impact. The parties are also looking at new innovations within digital marketing, including applications of agentic advertising.
Alongside strategic support, Draft Digital will train the in-house team of Prominent and Velderhof on important developments and changes within the digital marketing landscape, so knowledge and expertise are strengthened structurally within the organisation.
According to Lars Postmus, owner of Draft Digital, the partnership is a good step for both organisations: "It is great to have been chosen as the best Billy Grace partner, and we look forward to contributing strategically to the further growth of both brands, precisely because they have a strong in-house team."
There is enthusiasm at Prominent too. Laurens Luckel, Head of Online Marketing at Prominent: "We have a strong in-house team, but we want to keep growing in how we make our channels work together. Draft convinced us with their practical experience on exactly that omnichannel challenge and the seniority they bring to the table."
With this partnership, Prominent and Velderhof take a further step in professionalising their digital marketing. By combining strategy, technology and innovation, the brands are working with Draft Digital towards sustainable and future-proof growth.
