March 23, 2026
Innovation, sustainability and performance as the foundation for digital growth
In a market where innovation, sustainability and performance come together, KEEN and Draft Digital are joining forces for ambitious digital growth in Germany and Europe.
KEEN is an international footwear brand that brings performance, innovation and sustainability together. Since introducing the original hybrid sandal in 2003, KEEN has developed products that move between city, trail and water, designed for an active lifestyle. As a family business, KEEN builds sustainable growth around a clear mission.
Within the German and European market, KEEN operates in a competitive environment where both large sports brands and niche outdoor labels compete for visibility and market share. To realise further growth and take digital performance to a higher level, KEEN has entered a strategic partnership with Draft Digital as its marketing partner.
Digital strategy as a growth accelerator
The partnership focuses on developing and implementing a future-proof digital strategy, with an emphasis on scalable growth, stronger online visibility and maximum performance. By combining data, creative and technology intelligently, both parties are investing in sustainable growth in brand value as well as market share.
"KEEN is a brand with a strong vision and a clear purpose. We look forward to building a digital strategy together that is not only performance-driven but also does justice to the sustainable character of the brand," says Lars Postmus, co-owner at Draft Digital.
"In Draft Digital we have found a partner that thinks along strategically and has the right expertise to deliver on our digital ambitions. This partnership allows us to strengthen our position in Germany and Europe further," says Luuk Wijnhold, Director E-commerce EMEA at KEEN.
The ambition: growth in numbers and in brand value
The shared ambition reaches beyond commercial growth alone. KEEN and Draft Digital are pursuing an integrated approach in which performance marketing, brand building and long-term impact go hand in hand. With a clear focus on innovation and sustainability, both parties are building a digital strategy that is ready for what comes next.
