What we see, think and test.
Short pieces from practice about what works, what does not and why.
How Otrium successfully integrated digital out of home into its performance-driven approach
Otrium folded radio and digital out of home into a performance-driven media mix and made them measurable. Out of home returned 35% more than social.
Read moreOtrium grows with next-level marketing technology
App and web data in one model, radio and out of home held to the same KPIs as Meta and Google. The result: 27% more new customers than the year before.
Read moreClient-side vs server-side tagging: what's the difference?
There are two tagging options. We explain the difference between server-side and client-side tagging.
Read moreFarmCamps and Draft Digital launch Geen stress, wel kippen
FarmCamps and Draft Digital launch the Geen stress, wel kippen campaign: calm, simplicity and nature for families who want a holiday without a packed schedule.
Read moreHow Kees de Boekhouder got a full grip on performance with AI-driven marketing attribution
Kees de Boekhouder got a grip on what its marketing actually delivered, through AI-based attribution rather than last click.
Read moreDraft Digital is the first in the Netherlands to implement Brand Standards in DV360, together with BridgeFund and Scope3
Draft Digital was the first Dutch agency to implement Scope3's Brand Standards in DV360, with BridgeFund: 30% lower CPA and 50% lower cost per lead.
Read moreApple's Click ID update: panic or perspective?
Safari strips the Click IDs of Google, Meta and others. What does that mean for your measurement, and what can you do about it? We put it in perspective.
Read moreAI text-to-speech in audio advertising
Text-to-speech makes it easier and easier to produce audio at scale.
Read moreDV360 Custom Bidding for awareness
Deteriorating tracking makes awareness campaigns harder to measure. Custom Bidding in DV360 makes it possible.
Read moreThe difference between AI and generative AI
Generative AI keeps growing and is increasingly confused with AI. We look at the differences.
Read moreGetting started with artificial intelligence in your job?
Using artificial intelligence in your job? We explain why you should start using it now.
Read moreClean rooms in digital media
In a world without third-party cookies, targeting gets harder. Clean rooms help lift performance.
Read moreSustainable marketing in programmatic
How a sustainable marketing strategy leads to lower CO2 emissions and better performance.
Read moreWhat is DCO and how do you use it?
DCO reaches your audience with the right creative, anytime and anywhere. Want to know how it works and what it does?
Read moreThe online marketers of the future
The role of online marketers keeps changing. AI will change it again. Here is what we predict.
Read moreDistinctive brand assets: why do they matter?
Distinctive brand assets have always mattered, but the noise in digital marketing makes them more relevant than ever.
Read moreThe Long and the Short: updates from Peter Field
In October Peter Field spoke at RadioCentre Ireland and shared new insights on media effectiveness.
Read moreThe synergy between performance and brand marketers
How performance marketers and brand marketers can work together for better results.
Read moreCialdini's 7 principles of persuasion in digital marketing
Cialdini's seven principles of persuasion, and how to apply them in creative for digital channels so that message, channel and urgency line up.
Read morePrefer a conversation to an article?
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