May 29, 2026
International growth demands more than visibility. In international education in particular, successful marketing depends on the right balance between performance, positioning and a consistent brand experience. With that in mind, Eerde International Boarding School has entered into a partnership with Draft Digital and &Fluence to professionalise its international marketing approach. Together we are building an integrated strategy in which performance marketing, brand story and digital structure come together seamlessly. The shared goal is clear: to attract more international and Dutch students who value a personal approach to education, through a data-driven approach supported by a strong and recognisable brand story.
For Draft Digital, the first focus is on strengthening the digital foundation. That includes setting up and optimising paid advertising channels, combined with a future-proof campaign and website structure. Tracking and data collection play an important role too. By laying the right technical and strategic foundations, Eerde International Boarding School gains deep insight into performance and a scalable structure for continuous optimisation and growth.
At the same time, &Fluence focuses on sharpening the brand story of Eerde International Boarding School. &Fluence, an agency based in The Hague, helps organisations bring their story out into the world in a strong and influential way. That is not only about knowing an audience, but about genuinely understanding it, so a message is heard and understood the way it was intended. Working from three core pillars — strategy, dialogue and negotiation — &Fluence supports organisations in creating lasting impact.
The brand positioning is translated consistently into every communication, from the website and campaigns to content and creative assets. That creates one clear and recognisable brand experience for international and Dutch students and their parents.
What makes this collaboration particularly strong is the connection between branding and performance. Where many organisations approach these disciplines separately, here they are integrated from the outset. Performance marketing becomes more effective when it is supported by a strong brand story, while positioning creates more impact when it is supported by data and scalable marketing strategies.
With this partnership, Eerde International Boarding School, Draft Digital and &Fluence take an important step towards a strategy driven by data, strong positioning and a consistent digital experience.
